Designing for Savor Snoqualmie Valley was a joy, combining my passions for everyday adventures, map design, and uplifting small businesses.
Savor Snoqualmie promotes local tourism, highlighting local businesses, outdoor activities & events in the Snoqualmie Valley area.
Savor Snoqualmie Valley
Details
Client: Savor Snoqualmie Valley
Services:
Branding & identity, map design, print & digital marketing collateral
Art direction:
Jenn McKeown, Mountains to Sound Greenway
Savor Snoqualmie Valley’s brand illustrates unity between nature
& community.
Designing the brand
VISUAL INSPIRATION
We took inspiration from retro National Park signage, vintage hand lettering, wood type, and iconic local spots like Twin Peak's Double R Diner (aka real-life Twede's Cafe).
BRAND PERSONALITY
Created in the design discovery process, this expressive typographic design visually shows the brand’s personality.
NATURE’S PALETTE
The brand color palette is infused with hues inspired by the natural landscape of the Snoqualmie area.
logo design concept sketches
Branding in action
We applied the branding to merch like t-shirts and created a suite of marketing collateral including the Local’s Guide, featuring the “best of” local businesses.
TRAVEL MAP SERIES
Inspiring local tourism & travel, the series includes three brochures that highlight local businesses, arts & culture and outdoor experiences.
Each brochure folds into a double-sided information booklet and detailed map, full of places to explore!
Like map designs? See more here!
