We brought Rawcology’s innovative plant-based superfood snack line to life with fun, friendly branding & colorful packaging designs.
Take a look behind the scenes at a product photoshoot for this case study.
Images are mine unless noted.
Rawcology
Details
Client: Rawcology
Services:
Branding & Logo design, packaging, print & digital marketing collateral
photos: Rawcology
Friendly food for everyone
Promotional marketing collateral created for trade shows, retail conventions, pop-ups and events.
Above: tradeshow banner, postcard, brand icons
From the client:
“We are grateful for Kat's work giving our brand a unique identity and memorable, fun style. I definitely recommend Kat for any design needs and know that she would approach any project with her inquisitive nature, passion, and integrity.”
Tara Tomulka | Founder, Rawcology
Paired with bold typography, bright color has been an integral part of the brand and it’s been fun to see how it’s evolved over 3 product lines. 🌈
A colorful evolution
Designing for Canadian & US markets has made me an expert CPG designer for bilingual typesetting —bonus, now I can read a little French!
