GrowGood

GrowGood is a Los Angeles-based nonprofit urban farm providing nature-based healing through food, jobs, and ecotherapy for individuals experiencing homelessness.

We developed a comprehensive visual identity that brings their food justice mission to life—from sustainable packaging design to community-focused branding.

Details

Client: GrowGood

services:
branding & identity, print & Marketing design, merch, packaging, Squarespace website design + development

A vibrant greenhouse with growing seedlings at GrowGood urban farm in LA
A vibrant green hand-drawn illustration of a plant leaves held between a person's fingers, with dark green text: "Little Greens, Big Impact" in a bold font.
Artisanal microgreens packaging with botanical illustrations and vintage-style typography on kraft paper labels for urban farm

Growing impact through design

On a mission to transform lives, GrowGood needed a visual identity that could tell their story across every touchpoint.

The solution? Branding that reflects their innovative, nurturing approach with thoughtfully crafted design elements that ensure their mission always shines—from farmers markets signage and packaging to branded merch for volunteers and community members.

Hand crafted custom icon set for an urban farm & food justice nonprofit
A farm tote bag with bold typography reading "FARM FRESH PRODUCE" on one side, and a hand-drawn retro "baseball" style logo design on the other
A pair of hands plants seedlings on GrowGood farm

Playful, purpose-driven design

Hand-drawn illustrations paired with vintage-inspired typography create an approachable, authentic feel that resonates with both program participants and local business partners.

The natural color palette and eco-friendly materials reflect GrowGood's commitment to community care and environmental stewardship.

A custom branded shirt for an urban farm, with retro "baseball" style logo design

volunteer Mari in a branded shirt

"Hand Made Tea for Body, Mind and Soul" custom rubber stamp

tea packaging concept designs

Sustainable packaging for small-batch products

Custom packaging designs for artisanal tea blends incorporate DIY-friendly labels that can be easily customized and printed in small batches.

This sustainable approach allows flexibility for seasonal offerings while maintaining brand consistency.

delivery van wrap design

An inspired mission, on wheels

Wrapped in vibrant botanical illustrations and a playful yet purposeful design, GrowGood’s custom van delivers their fresh produce to farmers markets and local restaurants, while spreading hope throughout the community.

GrowGood's delivery van isn't just a vehicle—it's a mobile billboard spreading their message of food justice throughout Los Angeles.

Ready to bring your mission to life through inspired design?

Whether you're a sustainably-minded maker, small business on a mission or community-focused organization, let's create something meaningful together.